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Cincinnati Consulting Consortium recently teamed with SpencerHall, Inc., one of the country’s leading independent consumer research and innovation firms, to create a game changing new way to innovate.  SpencerHall’s Transforum® process is a dynamic online brainstorming forum.  With Transforum, your team is able to create and build out ideas with a multi-functional Brain Trust of CCC Consultants, who are former P&G senior executives with proven track records of creating breakthroughs inside and outside of Procter & Gamble. CCC recently partnered with a few companies and the experience and learnings from it were highly rated.  Below are some of the comments from both the clients and the CCC consultants about the experience.

Transforum® Clients

• “I loved Transforum®…the anonymity enabled people to be more creative, and access   to outside experts allowed us to quickly optimize the ideas, which generated breakthrough new product ideas.” Beverage   Manufacturer
• “Transforum® was a blast. We used it to help build out and reframe some ideas we had in development, plus to create next generation media vehicles.  It was a very powerful tool that really helped us get creative and break new ground.” Health Care Media Company
• “Transforum® rocked!  We were able to create a very wide range of ideas in a highly productive forum.” Food Manufacturer

CCC Consultants

• "Transforum® is a fun and innovative process to get the best out of some of the best and brightest innovative minds in the country.  The process is very thorough and is practically guaranteed to get the client to a higher level of insights and creativity faster than any other method I've used in my 30 year marketing career"
• “The Transforum® model enabled Spencer Hall to tap into the expertise of a very diverse group of experts who have a solid record of producing outstanding results in their field.  By using their web process over a three day period, we were able to connect these experts with the client and engage with each other on their own timing. This unique approach allowed for the right mix of talent on very quick timing; at a very affordable cost to their client ...plus, produce world class ideas for their follow up.”
• “Highly productive way to generate actionable concepts from seasoned and articulate executives who understand the power of ideas.”
• “The Transforum Experience, for me, was huge step up from a traditional idea session. Key reasons: (1) I had time to “sleep” on ideas – not forced into a potentially premature judgment; (2) More top minds where involved than one could hope to gather in one physical location for an idea session; and (3) Reactions to ideas were not influenced by knowing the identity of the originator – a huge benefit to the process.”
• The brainstorming/ideation experience in the Transforum process was incredibly liberating compared to an in-person session typically held in a big room.  I believe this was because I was able to participate at times convenient to my schedule (so I wasn't feeling rushed) and because ideas had a chance to germinate sometimes overnight without having to commit a full 2 or 3 days to the project.  I also liked the fact that all ideas were anonymous, which reduced concerns about an idea being perceived as silly or irrelevant, and gave all ideas equivalent priority.  Finally, I liked being able to input my ideas when I had them, not having to wait until someone else was finished talking!
• "The Transforum approach to ideation is a very effective way to tap into the experience and knowledge of highly seasoned business executives to help identify new business building opportunities."

CCC and SpencerHall can make this a great experience for you and your company as well!  Give Judd Weis a call at 513-516-0539 or e-mail to jweis@cincconsult.com for more information.

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