Marketing Strategy
Smart marketing in today's competitive market.
When it comes to marketing, we are true knowledge experts. We know your consumers, understand how they think and what they want – our consultants previous roles at P&G were spent focusing, researching and changing consumer attitudes and aptitudes guarantee this. CCC consultants can provide the strategic consulting, leadership and coaching to take your business up a notch – whether with a total new marketing game plan or one targeted facet of it.
Consumer-Centric Focus
By putting the consumers’ perspective first – at the heart of every business decision – your business could achieve major growth. Our consultants were some of the key players in reengineering and transforming P&G’s consumer-centric approach. Ready to find out how our robust consumer insights can help transform your business?
- Increase consumer understanding
- Develop a holistic profile of your target
- Thorough pre-market test of new products
- Increase success rate for new products and services
- Effective, persuasive communications
- Improve retailer support
Customized Training
Our experts know the value of an effective marketing training program. From consumer packaged goods to retail housewares products to consumer electronics, we’ve successfully created customized training programs for global clients and local shop owners using their unique business situations and case studies.
- Effective combination of interactive sessions, application sessions and train-the-trainer programs
- Training specifically tailored and customized to each client’s needs
- Integrate and use each client’s marketing strategies and copy style
- Subjects include market positioning, copy strategies, shopper marketing, ad and media development, agency evaluation, new product launch models, finance training, category understanding, profit maximizers, habit formations, product strategy development and more
Global Marketing
For many, today’s global village makes easy work of worldwide production, shipping and marketing. But having a global marketing strategy does not guarantee global success. CCC’s experts can design and develop an international marketing plan to optimize your business build and ROI opportunities.
- Global strategy research
- Market strategy and key region evaluation and plans
- Work with global retail partners to enhance sales
- Conduct best-practice and awareness presentations and seminars
Strategic Planning/Development/Market Positioning
You work hard to develop your products. From research to planning, we can help you develop the core processes necessary to position your products successfully within your chosen markets.
- Understand the strengths of your product versus the competition
- Work with top management on a consumer/customer need-driven business strategy
Branding
Do you know the principles and key factors of successful category and brand management? We do. If your brand is suffering, or worse, is simply slowly fading away, we can help you build it back up – even better than before.
- Recruit, train and develop outstanding brand/product managers
- Create strategies for strengthening your brand
- Explore tactics for protecting your brand franchise
Communications Development
Advertising is still king when it comes to getting the word out about your product and your brand, from broadcast to print to digital. The simple truth, from our years at P&G, we know good communications – what works, what really works and how to help you get there.
- Develop communications strategies based on consumer research and competitive analysis
- Creative copy for advertising communications
- Objective analysis evaluating your agency’s creative work
Media
Few companies have in-house media experts, relying on agencies or media-buying services that cost of millions of dollars. CCC offers objective, expert consultations on media planning and buying strategies – ensuring that your media investment is truly one well spent.
- Assess and evaluate the performance or selection of a media buying or planning agency
- Identify, define and prioritize significant media opportunities
- Evaluate structure, personnel and processes of your current media operations
- Develop and implement media plans to meet – and exceed – marketing objectives
Organizational Assessment
How are the people in your organization really spending their time? Not enough on critical consumer understanding, developing new products or formulating brand strategies? Our skills assessment can determine what capabilities within your company are being over-utilized or under-valued, and bring your company’s real goals back into focus.
- Recommend how to enhance and strengthen marketing roles and capabilities
- Spearhead major changes in priorities and management expectations
- Develop true consumer-focused marketing culture
- Dramatically improve your company’s focus, performance and bottom line
New Products/Initiative Process
Your company’s lifeblood depends on its constant growth, with new products, new services, new consumers. At CCC, our consultants can develop a model to increase your initiatives’ odds of success by managing all key elements and communication through the entire life cycle of a new brand or initiative – from idea and concept to final go-to-market result.
- Develop processes that work across a global, regional or local matrix
- Determine important critical factors of success for new initiatives
Portal Development to Share Knowledge
Studies show that employees spend as much as 30% of their time searching for and developing programs that have already been created somewhere else within their organization. Even worse, failed programs get repeated because key knowledge is lost when employees move or leave a company. The solution? A well-leveraged intranet site that captures and shares internal knowledge and experience.
- Deliver portal best practices and success principles across a number of industries
- Institutionalize systems for simple and quick knowledge transfer
- Accelerate best practice sharing and increase best practice application
- Inspire a culture of “share and reapply” with reward systems and recognition
- Guidance on how to build and embed global marketing portals
