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Traditional marketing is in flux – at a critical crossroads – as social media becomes the predominant strategy for saving both time and money while driving consumer response and building strong brand loyalty. More and more consumers, especially younger ones, are spending significant time and focusing heavily on these emerging forms of advertising – Facebook, Twitter, YouTube, Flickr, LinkedIn – and less on previously relied-upon mediums such as broadcast and print. 

Get in the game with our social media training.

Companies can now interact in ways never before dreamed of using social media tools – to pitch new products, gain consumer insight and feedback, brainstorm for new ideas and create online communities. Yet too many companies are venturing into the social media forum simply because it’s the “thing to do” rather than responding with a plan for an integrated overall marketing strategy.
 

Not being able to respond well or capitalize on this vital new medium translates directly into a competitive disadvantage – and one that few can afford in today’s economic climate. CCC’s two-day social media seminar is designed to move you beyond a simple working knowledge and instill the skills and tools needed to develop a social media-based marketing strategy. Through our hands-on, real-world approach, you’ll learn:

• Strategic social media marketing basics, including key terminology and concepts
• Key channels and how to measure impact, including customer sentiment
• How to build a real social media presence from the ground up
• How customer stories get published on the social web
• How the social web impacts image and purchase behavior
• How to keep your brand ahead of the competition, and out of trouble
• How to assess your audience and choose the most effective channels
• How ratings and reviews can drive your social media programs
• How to take advantage of social media while avoiding the hazards
• How to integrate social media with the rest of  your marketing programs

We can also tailor shorter or longer social media training to meet your needs.