Consumer & Customer Knowledge
Tap into your consumers’ brainpower.
Recognized experts on market research and consumer knowledge are the gold standard you expect from former P&G executives. Now, CCC offers you that expertise – to improve your success with new products, offer new ideas to determine market potential, uncover new attitudes, find important emotional responses, design research programs and more.
- Discover potential target customers through consumer segmentation
- Uncover unmet consumer needs in your category
- Develop effective new brand positioning or reposition an established brand
- Develop recruiting and skill programs for market research professionals
- Provide training on using market research to ensure collected data is used effectively
- Uncover significant, undiscovered consumer attitudes using data and calculators
- Present proven processes for recruiting, developing and managing a successful market research program
Understand your consumer.
We’ll put our consumer insights expertise to work for you, using custom-designed research and analysis to solve your business’ key issues and optimize your market research techniques. Our goal is to help you get inside your consumers’ heads to find out what they really want – and the best way to give it to them.
- Habit Formation – help consumers create habits relative to your product/category
- Increased Consumption – build your business through increased use of your product
- Ethnographic Research – design, execute and analyze ethnographic research to obtain deep, business-building insights
- Qualitative Research – breakthrough methods used to reveal true consumer reactions, perceptions and understanding
- Research Training – courses offered to build researchers’ skills and glean deeper insights
- Concept Development – identify the most appealing positioning for new or improved products/ideas
