CCC Consultants
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Ute Hagenuhagen@cincconsult.com |
Ute was an international brand builder and consumer strategy expert at P&G throughout her 23 year career. During her years at P&G she worked primarily in feminine care products, oral care and corporate marketing. She led a multi-functional team in the development of “best practices” and “assessment tools” for application of “consumer is boss” across P&G. She was also instrumental in the turnaround of the Feminine Protection Business in Central and Eastern Europe, Middle East & Africa by developing a 7 year business vision anchored in a consumer centric expansion of the product and the brand portfolio. In total she generated $800 Million in additional annual turnover for P&G. Ute’s unique expertise is in enabling clients to understand and implement a true "consumer is boss" strategy, which improves their financial results while improving the lives of their consumers.
Ute’s “Secret to Success” - Business Success depends on a simple, yet greatly ignored secret: understand and serve the needs and wants of your customers in ways that will generate an emotional response of "Wow, you really understand me." Doing so will answer the most important question any potential customer has about your product or service: WHAT's IN IT FOR ME? If you answer this question really well with your offering, then you will experience unprecedented financial growth.
Consulting Expertise
- Consumer & shopper segmentations and profiling
- Portfolio management
- Marketing strategy development
- Habit formation marketing
- Winning in developing regions
- Equity building communication campaigns
- Getting the best from agencies
- Uncovering powerful insights through ethnography
- Brand and Business turn-around, including integrating acquired businesses into the new owner’s culture.
Experience
| 2010-Pres. | Founder & Managing Director, YSC Your Success Counts GmbH |
| 2006-09 | Director, Corporate Marketing Knowledge and Innovation, Cincinnati OH |
| 1996-06 | Marketing Director Positions, Procter & Gamble, Feminine Care and Oral Care Categories in WE and CEEMEA, Global & NA |
| 1986-96 | Brand Leadership roles of increasing responsibility from Assistant Brand Manager to Associate Marketing Director in Pampers, Light Duty Detergents, and Ariel in Germany and Austria |
| 1982-84 | Human Resources, Bayerische Motoren Werke (BMW), Munich, Germany |
Associations/Affiliations
- Co-Chair Women's Forum, P&G Global Alumni Network
Education
MBA, Harvard Business School (’86)
BA, University of Washington (Summa Cum Laude)
