CCC Consultants

Tara L. Knoury

tknoury@cincconsult.com

Tara is a seasoned executive leader and marketing professional with 28 years in dynamic consumer products. She balances strong strategic thinking, creativity, and bottom line-oriented decision-making. Tara has proven ability to lead diverse and heavily matrixed organizations, build high performance teams, and deliver excellent results.

Consulting Expertise

  • Building high performing marketing organizations and strengthening marketing capabilities: 
      • Branding – creating strategic selling propositions that are unique, meaningful, relevant, and competitive
      • Targeting – translating consumer understanding into brand-building, profitable marketing activities
      • Effective messaging and placement – reaching and connecting with customers and consumers
      • Internal communications – building relationships with C-level leadership, multifunctional teams, and broad employee base to drive employee engagement and support of the marketing program
  • Vendor relationships including advertising agency management:  establishing and furthering relationships that deliver desired business results.  Includes advertising agencies, marketing firms, and BPOs (e.g., call centers)
  • Leading in a matrix:
      • Communications – managing expectations
      • Inclusion and exclusion – defining roles and scope, building relationships, managing diversity
      • Decision making
  • Delivering business results consistently, year on year:
      • Balancing long term strategic goals and objectives with annual financial plans & corporate commitments
      • Maximizing profitability of the product mix by understanding true costs vs. allocated costs.  Redirecting organizational resources in support of core competencies and higher profit lines/SKUs
      • LEAN - eliminating low value work and non-value added costs to provide ability to invest in future growth

Experience

2009-11 Senior Vice President & Chief Marketing Officer, Cincinnati Bell, Cinti, OH
2007-08 Senior Vice President & Chief Global Marketing Officer, Kao Brands Company, Cinti, OH
2005-07

Vice President and General Manager, North America, Kao Brands Company, Cinti, OH
2004-04 Senior Vice President, Hillshire Farm, Sara Lee Corporation, Cinti, OH
2002-04 VP of Marketing to Sr. Vice President, Jimmy Dean Foods, Sara Lee Corporation, Cinti, OH
2001-02 VP & General Business Partner to CEO (Majority Principal and Chief Creative Officer), The Benchmark Group, Cinti, OH
1999-00 General Manager, Worldwide Strategic Planning, Beauty Care, Procter & Gamble, Cinti, OH
1997-99 General Manager, Deodorants and Old Spice Fragrance, Procter & Gamble, Cinti., OH
1986-97 Various Marketing positions, Procter & Gamble, Cinti, OH, Marketing Director, Deodorants & Old Spice brands, Brand Manager, Sure Deodorant, Brand Manager Secret Deodorant, Hair Care, New Products, Assistant Brand Manager, New Products, Vidal Sassoon.
1979-84 Assistant Brand Manager, Vidal Sassoon, Richardson-Vicks, Inc., Los Angeles, CA

Associations/Affiliations

  • President, Executive Advisory Board, University of Wisconsin Business School, Center for Brand & Prod. Mgmt
  • President, Board of Trustees, Public Library of Cinti & Hamilton Cty
  • Finance and Strategy Committee, Mercy Health Partners

Education
BA, Economics, University of Wisconsin - Madison  Graduated with Distinction. MA