Articles
The “Mining” of Emerging Markets
Emerging markets can be a mine for any company. For some, it is indeed a gold mine of revenues and profits. For others, they are a mine field that leads to losses and a hasty retreat. The difference is purely in approach..how one enters and goes about doing business in emerging markets.
Operating a business in a developed market, and one in an emerging market, are two different things. Emerging markets bring new challenges, and new levels of challenges not seen in developed markets. Finding and developing, and retaining local talent, whilst reducing the dependency upon expats is one element. Another is the challenge of controls and governance, and how to protect corporate assets and people. And all of this is before you have sold the first case! The challenges continue, with fragmented trade structures making distribution a tricky task to achieve. And marketing, and understanding price points and the value sweet spot are key when your consumers are earning at most only a few dollars per day.
Come in prepared, and these markets can be a gold mine of new revenue growth, and even surprisingly for many, at higher than average margins! This is because the pool of knowledgeable, experienced, hands-on management is less prevalent than in the balance of the world. So when you get it right, you win, and you win BIG.
CCC's Jim Lafferty can now offer to you real life, real experience, real success pedigree in emerging markets. He has actually lived and worked for some of the worlds most successful companies in emerging markets for 20 years. Jim has rolled up his sleeves and done the work of building distribution models, product and packaging offerings, marketing plans, recruiting and training programs just to name a few.
If you are intrigued by the potential of entering Asia, or Africa, or Eastern Europe, or the Middle East, CCC's Jim Lafferty and others in CCC have not only visited or swooped in like proverbial sea gulls, in and out, but CCC has the people who lived and worked and thrived and won in these markets. We can help ensure the mine you find in emerging markets is truly a gold mine.
Jim Lafferty recently retired from P&G where he was President and General Manager of P&G Philippines--and was one of P&G's top experts in optimizing results in emerging markets.
Contact Information
Call or e-mail Dick Bruder, CCC President/CEO, at (513) 233-0011 or ccconsort@aol.com
