CCC Consultants

Marci Sapers

msapers@cincconsult.com

Marci is a proactive Senior Marketing Consultant with 25 years of global experience at Procter & Gamble, Gillette and Kraft. She has developed and facilitated marketing training, marketing processes and successfully managed the development and launch of 20 new products. Marci is a performance-driven leader with a track record of delivering excellent results.

Consulting Expertise

  • Developing and Facilitating Global Marketing Training for Cross-Functional Employees – Training programs offered in advertising, media, consumer insights, brand building, leadership and meeting management
  • Creation of a Brand-Building Framework – Provides an approach and framework for defining and selecting targets (Who), Brand Equity (What) and programs (How)
  • Designing Templates for Marketing and Strategic Plan Development
  • Designing Marketing Career Paths – Planning guidelines, job descriptions for most levels, including definitions for roles and responsibilities
  • Developing Corporate Giving, Matching Gift and Employee Volunteer Programs – Including Minority Scholarship programs
  • Designing Corporate Recognition Program
  • Designing Corporate Recruiting Programs
  • Developing Global Marketing Knowledge Management Intranet Portals to share programs, knowledge and information from marketing programs around the world, including best practices and implementation recommendations
  • Creating a Culture which encourages employees to share and reapply information within an organization

Experience

2004-2007 Vice President, Marketing Excellence, P&G
2004 Director of Strategic Planning, Corporate Civic Affairs, Gillette
1993-2003 Business Director, Blades & Razors, Personal Care, Oral Care and Stationery Products, Gillette
1998-1999 National Trade Manager, N.A., Gillette

Associations/Affiliations

  • Facing History and Ourselves Educational Non-Profit Organization
  • Team Leader, Boston Day School Advocacy
  • Understanding Our Differences educational program
  • Volunteer and head timer, Loon Mountain Ski Race Team
  • Boston Board Member 2001, Young Entrepreneur Organization

Clients

  • Samsung

Education
MBA, Marketing, The Wharton School of Business