CCC Consultants

Mary Beth Price

Mary Beth began her very successful career as a Media Buyer and Planner for the Leo Burnett Advertising Agency in Chicago in 1971 – and then joined Procter & Gamble in 1974 to do strategic media consulting with a wide variety of P&G brands. Mary Beth joined A.C. Nielsen in 1980 and established Nielsen's standalone – and profitable – Consumer Research Division. She was hired back to P&G in 1982, and developed innovative approaches to syndicated/cable programming and media training for P&G. In 1985, Mary Beth left P&G to found Media That Works (Now Empower MediaMarketing) and served as CEO until 1997 – and continues to be on the Board of Directors of Empower MediaMarketing.

Consulting Expertise

Develop World-Class Media Planning and Buying Systems, leading to lower cost/more effective media
Develop Superior Media Accountability Databases and Applications.
Evaluate Clients' Current Agencies Media Operations/Performance and work closely and cooperatively with client/agency to improve results

Experience

1999	Richard A. Forsythe Chair of Entrepreneurship, Miami University
1985	Founder/CEO, Empower Media Marketing
1985	Media Executive, Procter & Gamble
1980	A.C. Nielsen Consumer Research Division
1974	Media Executive, Procter & Gamble
1971	Media Buyer & Planner, Leo Burnett

Associations/Affiliations

President and Director, P&G Alumni Network
Board of Directors, Empower MediaMarketing
Executive Board, Cincinnati Youth Collaborative
Board of Directors, Kendle Research, Inc. (former position)
Silver Medalist, Advertising Club of Cincinnati 2001
"Media Maven" (Forbes/Ad Age, 1996)
"Business Person of Year" (Cincinnati Chamber of Commerce, 1993)
"Best Woman in Advertising Award" (McCall's/Ad Week, 1993)

Clients

PepsiCo
Johnson & Johnson
Church & Dwight
KAO/John Freida

Education
BA, Univ. of Missouri School of Journalism/Advertising Sequence