CCC Consultants

Leonora Polonsky

lpolonsky@cincconsult.com

Leonora is a Senior Marketing Executive with extensive P&G global experience across a wide range of consumer and commercial businesses. A results-driven, passionate, visionary leader with a consistent track record of building brands and organizational capability, she is one of the only 12 P&G marketers globally (out of 4,500) to be recognized as a “Harley Procter Marketer,” the highest marketing distinction at P&G. Key strengths include creating new knowledge, building organizational capability, strategy development, innovation and solving complex problems. Her work has been extensively published within P&G and is applied broadly in brand-building work globally. Leonora was a lead author of P&G’s “Brand Building Framework,” a significant compilation and synthesis of P&G’s Best Practices for Brand.

Consulting Expertise

  • Business Assessment – Diagnose key issues and top opportunities to accelerate growth; SWOT assessment (strengths, weaknesses, opportunities, threats), consumer & customer understanding
  • Brand Strategy – Target consumer selection analysis, most relevant competitive context, consumer-centric competitive assessment/analysis, brand positioning workshop, brand architecture strategy/recommendation, brand extensions
  • Brand Activation – Gap analysis, top areas for plan interventions, brand globalization planning workshop, consumer communications that reframe value

Experience

2008 Manager, Health Care Special Projects/New Businesses, Procter & Gamble
2007 General Manager, Global Marketing & Innovation, Procter & Gamble
2005 Harley Procter Marketing Director, Global Marketing Knowledge & Innovation, Procter & Gamble
1996-2000 Marketing Director Assignments in Laundry and Global Marketing, Procter & Gamble
1985-1993 Brand Manager Assignments in Laundry and Food, Procter & Gamble

Associations/Affiliations

  • Board Member, Joy Outdoor Education Center
  • Consultant, America Red Cross Board
  • Marketing Advisor, Cincinnati Art Museum

Clients

  • Samsung
  • H.J. Heinz
  • Newell-Rubbermaid

Education
MBA, Amos Tack School, Dartmouth
BA, State University of New York