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Kip Knight kknight@cincconsult.com

Kip is a proven leader based on results achieved at eBay, Procter & Gamble and PepsiCo in key marketing and general management positions for U.S. and international markets. As a results-oriented visionary in e-commerce, restaurant and consumer package goods categories, Kip successfully led global strategy and business-building initiatives. He has a strong track record in business turnarounds as well as launching new brands in new markets. Kip has flexible interpersonal skills with the ability to establish rapport, build teams and foster relationship across different cultures and backgrounds.

Consulting Expertise

• International Marketing – Experience in working in over 80 countries with eBay and PepsiCo, including successfully launching new products and services
• Integrated Marketing – Responsible for integrating multimillion-dollar budgets including a variety of marketing channels, paid search, direct marketing, TB advertising, PR, etc.
• Web 2.0 Marketing – Experience in crafting, executing and measuring the impact of marketing strategies and plans designed to leverage new marketing communication channels, including social media, online communities, branded websites, etc.
• Foodservice Marketing – Deep expertise in creating and managing foodservice brands in a variety of distribution channels and markets, including franchisee business models
• Net Promoter Score (NPS) – Experience in developing, testing and rolling out dynamic loyalty measurement systems

Experience

Associations/Affiliations

• Board member, CEO Women (nonprofit helping immigrant women start their own business)
• Board of Directors, Netbase (Silicon Valley start-up)
• Dean of US Marketing College, working with US State Department
• Board of Advisors, Yottamark (product authentication and traceability)

Clients

• Wal-Mart
• Nestle
• Coca Cola
• Microsoft

Education
MBA, University of Cincinnati
BS, Business Administration, LSU