CCC Consultants

Geoff Smith

In a 25-year career at P&G, Geoff progressed through a variety of IT, business and leadership responsibilities, ultimately reaching the role of Deputy CIO. In this role, he ran the office of the CIO – responsible for P&G’s global IT strategy, enterprise architecture and advanced technology evaluation.

Most of Geoff’s career at P&G focused on improving business results through the innovative use of technology in sales and marketing. From 1997-2002, Geoff led the development of Procter’s customer and consumer-facing e-business solutions. This included relaunching the company’s website, as well as creating an innovative system for distributors in emerging markets that managed $2 billion/year in P&G sales. The distributor system received industry-wide recognition, winning CIO Magazine’s Enterprise Value Award in 1998.

Geoff has more than 15 years of global/international experience, including four years based in Asia. While serving as the CIO of P&G’s $2 billion Japan subsidiary, his IT organization met the ultimate business disaster recovery challenge – quickly restoring P&G’s operations in the aftermath of the earthquake that devastated Kobe in 1995.

Consulting Expertise

Develop IT Strategies and Enterprise Architecture
Develop and Manage CRM Databases and Analytical Tools
B2B IT/Marketing using web-enabled target/relationship management

Experience

2003	Deputy CIO/Director, IT Strategy & Architecture
2001	IT Director, Global e-Business
1999	IT Director, Global Customer Development
1996	CIO, P&G, Japan

Associations/Affiliations

Advisory Board, Xavier University
CIO/CTO Round Tables
Advisory Board, National Baseball Hall of Fame
Greater Cincinnati CIO Round Table

Clients

Samsung
Forrester Research

Education
BS, Operations Research/Industrial Engineering, Cornell University